About The Book

Book Title: Don't Believe
Everything You Think

A Guide To Career Revitalization for Financial Advisors

By Steve Luckenbach with Tim Vandehey

A financial advisor, a banker, and a stockbroker walk into a bar...

So begins a story about professional satisfaction and personal fulfillment. Struck by the number of financial professionals laboring in careers devoid of purpose, meaning or true success, wholesaler and speaker Steve Luckenbach began asking questions. Questions about his life, the psychology behind financial decisions, what makes financial professionals valuable and why people act out of fear. Taking his answers on the speaking circuit, Steve wowed audiences, who inevitably asked, “Where's your book?”

Don’t Believe Everything You Think is that book. In it, three financial professionals journey through a living parable, led by a mysterious Guru who shares with them the secrets to finding wealth, passion and meaning in their work. Through these creative, challenging lessons, you will discover:

  • Why you act like a sheep when your clients need a shepherd
  • The neurological reasons we all make panicked investment choices
  • The real source of value in your practice
  • Why knowledge can never guarantee success
  • The secret to a career with more money and more joy

Join the financial advisor, banker and stockbroker in a dark Manhattan tavern. You'll never look at your financial career the same way again.

Buy the book, or download a sample chapter.

Steve Luckenbach - Financial Advisor and Author

"Don't Believe Everything You Think: A Guide to Career Revitalization for Finanical Advisors" is Steve's newest book, co-authored with Tim Vandehey

Steve Luckenbach - Financial Advisor and Author
Recent Reviews

“ Best overall presentation I have ever heard. It hit me where I needed it and pumped me hard. Absolutely outstanding! Best two hours of my career. I would like a copy of this that I could show to my clients. ”

Wayne Calhoun, Rogers, AR

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